Believe it or not, but just about 40 years ago ( in the 70’s ), many Americans confused yoga and yogurt. They were both brand new and nobody knew what either of them were. Fast forward to present day, yoga has become $27 billion industry. Yoga in America has evolved from a niche activity of devout New Agers to part of the cultural mainstream.
Add to this the fact that fitness, and travel have also grown into multi billion industries, it’s not a surprise that it was only the matter of time, when all three merged together.
Most fitness gyms nowadays offer yoga classes, and many fitness workouts incorporate yoga ( like the popular PiYo by Beachbody ).
And it wasn’t long before travel industry jumped on this bandwagon by offering all kinds of travel yoga retreats, and holidays.
No longer confined to the walls of a studio, yoga has made its way into many outdoor-adventure activities. People practice yoga on cliffs, in forests, on standup paddleboards (SUP), and in the snow (“snowga”). A growing number of tour providers, yoga studios, and college and university outdoor-adventure programs offer opportunities for people to practice yoga in awe-inspiring natural settings.
What once was a spiritual practice, now a big business and premium lifestyle — complete with designer yogawear, mats, towels, luxury retreats and $100-a-day juice cleanses, and millions of practitioners with household income of over $100,000.
What does it mean to you ?
Tons of business opportunities !!
While there are many resources on “how to start a yoga business“, in my opinion, the yoga teaching business/market by itself is becoming oversaturated, and too competitive. Not to mention the costs associated with starting your own yoga business are pretty high.
And unless you want to spend the rest of your life teaching yoga at a big box gym for $10 an hour, combine yoga with your love and passion for travel and the outdoors, and start your own business !
Yoga’s popularity has caused some instructors to fear that their pool of potential clients is becoming diluted as more and more schools and programs enter the scene. How can you set your yoga business apart from other competitors in the market? Take your practice out of the studio and integrate it with a cool activity.
Instead of teaching just yoga, I recommend to use it as an “add on”, an “extra”, a “hook” to offer your clients something more than many fitness professionals and outdoor guides do.Are you a fitness or health coach ? Offer yoga lessons to help your clients improve both physical and mental state.
An outdoor guide ? Add yoga to your hiking, backpacking, climbing, surfing… trips.
Want to save time, effort, and marketing money ? Organize retreats ! Just 1-2 well organized retreats a year can net you several thousands of dollars !
Even if you’re not a certified yoga instructor ( or a very experienced practitioner ), you can still make money promoting yoga classes, outdoor yoga adventures, and retreats, books, videos, and apparel through the power of influencer affiliate marketing !
For example – prAna, the famous premium lifestyle clothing company that offers sustainable clothes for yoga, travel, & outdoor adventure enthusiasts, offers U.S based personal trainers to join their influencer program to receive special discounts, and other perks ( learn more about prAna influencer program here ).
And as I advice in my book – instead of focusing on just a service, try to incorporate selling/promoting all three : services, products, and information.
Still confused about how to combine all this together to build your own business ? Join our free Facebook group “ExtraHyperActive Network“, and post your questions. I’ll be happy to help,and if I can’t, I’d be happy to point you in the direction of somebody who can !